The world’s growing love affair with the most wasteful form of coffee there is
Hier is interresante artikel oor Coffee-pods wat die wêreld so oorneem. Ekself het een in my kantoor, want dit is baie gerieflik en vinnig, maar by die huis wil ek darem my eie koffie brou. Dalk laat die artikel jou ons twee keer dink?
Coffee pods are really popular right now.
Sales of single-serve coffee—the kind first popularized in the US by Keurig, and widely known as K-cups—have more than tripled since 2011, MarketWatch reported in November. As of a year ago, 13% of Americans drank a coffee made in a single-cup brewer each day, according to a survey by the National Coffee Association. K-Cups alone now account for more than a quarter of the US market for ground coffee. An analyst at SunTrust bank shared this eye-catching chart last year:
“You see single-cup machines popping up in more businesses and even apartment buildings,” Ken Perkins, an associate equity analyst at Morningstar, told MarketWatch this past fall.
Actually, they’re just popping up everywhere. In the US, coffee pod machines sales have multiplied more than six-fold over the past six years—from 1.8 million units in 2008, to 11.6 million in 2013, according to data from market research…
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